In past articles, I’ve shared with you how having an email autoresponder included in your marketing efforts is absolutely crucial. The basics are easy to get down, and you will learn things as you go, but I am going to lay out a series of lessons over the next few weeks, covering some more advanced email marketing strategies.
There are several good email autoresponder companies to choose from, but from my experience using several, AWeber is the best, and it’s the one I’ll be using in these lessons.
Today I’m going to introduce you to one of the most powerful, yet most unused, capabilities of AWeber: The Email Parser.
So, what is an Email Parser, you ask?
Inside your AWeber account, you’ll see a “List Settings” tab, under which you’ll then notice “Email Parser”. When you click on it, you’ll see a page filled with a list of 3rd party payment services with checkboxes. This email parser page gives you the ability to integrate your email campaigns with these 3rd party payment services so that whenever a transaction is made with a service, that customer can automatically be added to your email list.
Let’s say, for example, you use PayPal as the shopping cart/payment service for products on your site. You can use this Email Parser feature to add each customer to a list dedicated solely to those who bought your products. And having a list of PAYING customers is incredibly powerful.
How To Integrate PayPal With AWeber Email Parser:
First, you need to know your list’s email address. This is the email address anyone can send an email to in order to add themselves to your email list, and it is also the email address PayPal will send an email receipt to when a customer makes a purchase.
When logged into your AWeber account, you’ll find a dropdown menu labeled “Current List” at the top, left-hand side of the page.
This is the name of the current list you’re in, so make sure the right one is selected. Now, write down your list name and put @aweber.com at the end of it, and Voila!, you’ve got your list’s email address. This is the address anyone can send an email to in order to subscribe to your list, and it’s all the email address PayPal will send customer verification emails to.
Next, you need to activate the PayPal parser for this list. The parser will pull from the customer purchase verification emails any necessary information for your email list, like first and last name, email, phone #, etc, and then add them to your email list. To do this, go to the Email Parser page under the “My Lists” tab.
Scroll down the page and click the check box to mark “PayPal Orders”
Next, you need to add your list’s email address to your PayPal account. Doing this will let PayPal send the verification emails to your AWeber email list. So, to do this, log in to your PayPal account and click on the “My Account” tab. Click on “Profile” to the right side, then click on “Add or Edit Email”.
Here’s the page that comes up:
Input your list’s email address and click Save. Once you’ve added your email, PayPal will send you an email to confirm you’re truly the owner of that address. Since you just put in your list’s email, it will be sending it to your-list-name@aweber.com, so you can go log in to your AWeber account and do a subscriber search on the home page:
Search for “Email” “contains” “paypal”
Doing this should pull up a result with an email address of “service@paypal.com”. If it doesn’t, you may need to just wait a few minutes for the email to be sent and show up in your account. Next, click the email address to open up more information.
Once you’ve clicked that, on the page that loads, you’ll find a line that reads “Confirmed?”. Click the “No” link to the right of it.
Doing so will open the text of the email sent to your list from PayPal.
Find the URL that is immediately after “…click on the following link and enter your password:”. Highlight the entire link and copy it. Paste the link into a new tab or browser window, and it will take you to a page on PayPal’s site that requests you to enter your password. Entering your password and clicking “Confirm” will activate your list’s email address.
Now all that’s left to do is create your PayPal Buy Button in the “Merchant Services” tab of your PayPal account.
After you’ve set up your item name and pricing as normal, scroll down to make certain “Use my primary email address” is selected and your email list name’s address is displayed in the dropdown menu.
You can take the code PayPal provides, and place the button code on your website, blog, sales page, or wherever you prefer to have the reader/visitor make a purchase. Anyone who does so will be automatically added to your AWeber email list! Of course, if you have multiple products, and need to add customers to other lists, you’ll just need to follow these steps again for each button you make.
The email parser can be utilized for many more services and systems, including Clickbank, 1Shopping Cart, and Google Checkout. The sky is the limit with the opportunities offered by using an email parser along with selling your products online.
Try AWeber Today For Just $1.00!
If you don’t have an email list set up for your business, you’re potentially losing out on a lot of money. The majority of the visitors to my site don’t provide an income to me the first time they visit, but with the use of an email list through AWeber, I’m able to follow up with them, and that’s where most of my income occurs. Additionally, many visitors would never even return to your site unless they are followed up with through emails!
AWeber has the most and best features available, that’s why I use them and recommend them to everyone else. And they also offer a $1 trial account for new customers. It’s a great way to give AWeber a “test drive”, and your satisfaction is guaranteed…if you find that it’s not for you, contact AWeber within 30 days and they’ll give your $1 right back to you.
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